Problem

The business needed a polished brand presence and a simple way to take bookings online without adding operational overhead or technical complexity.

Goals

• Present the brand and menus with a premium look and feel.
• Enable customers to check trailer availability and reserve dates.
• Collect deposits online and prevent double bookings.
• Keep the stack simple and maintainable for a small team.

Solution

• Multi-page marketing site with strong brand storytelling.
• Booking section with trailer selection, availability calendar, and pricing summary.
• Stripe Checkout for deposits, with automated booking records.
• Google Sheets as a lightweight booking database for operations.

Challenges & Tradeoffs

• Balanced premium aesthetics with fast performance on a static site.
• Built a booking system that feels custom without a heavy backend.
• Kept the stack easy to operate for a small team.

Role & Scope

As Creative Lead & Web Developer, I owned the UI/UX, frontend build, booking logic, and serverless integrations. I also contributed to the logo design and serve as the official photographer, producing food and trailer photography for upcoming events.

Technical Approach

• Frontend: HTML, CSS, JavaScript, Bootstrap 5, FullCalendar.
• Serverless: Netlify Functions for availability and checkout.
• Data store: Google Sheets via service account authentication.
• Payments: Stripe Checkout + webhook for booking confirmation and conflict prevention.

Creative Direction

• Led overall layout and visual design.
• Collaborated on logo decisions and brand styling.
• Produced original photography to anchor the brand with real, high-quality visuals.

Results

• Delivered a polished booking flow and a consistent visual identity.
• Established a photography pipeline for future events and marketing.